Our Blog

5 Key Metrics You Should Be Tracking When Running Google Ads

| Google Ads | No Comments
Running ads for a business is something that we can't run away from or hide under a rock. We all need it for business growth no matter how complicated it…

Why You Need A Multi-Channel Strategy

| Digital Strategy | No Comments
In today’s marketing landscape, it is no secret that most of your customers are online. If they weren’t before, they definitely are right now. With your customers online, there are…

How To Grow Your Business In The Midst of A Pandemic

| Entrepreneurship | No Comments
I’m sure you’ve heard this several times in the past few months but I’ll say it again. Business as we know it has changed forever because of the global pandemic.…

How To Make Your Website Attract And Qualify Customers

| Digital Strategy | No Comments
If you have a website that isn’t consistently generating you a predictable amount of leads, then this is going to be the best article you will ever read. Here’s why...…

Paradox Studios TT Achieves Google Partner Status

| Google Ads | No Comments
We finally did it. Paradox Studios TT, a leading digital marketing agency headquartered in Port of Spain, Trinidad & Tobago, is now an official Google Partner. We can now wear…

6 High-Impact Online Marketing Strategies for a Small Business

| Digital Strategy | No Comments
Marketing a small business can be tricky. Most smaller operations are working with limited budgets, a small team, and little time. Every move you make has to provide positive returns…

How to Quickly Develop an Online Home Business

| Entrepreneurship | No Comments
Difficult financial times can be trying for people in a range of industries. Whereas once your job felt secure, you may be facing uncertainty for the foreseeable future. One positive…

If Your Business Isn’t Retargeting, You’re Making a Mistake!

| Retargeting | No Comments
Converting a prospect into a loyal customer is at the heart of every business strategy. Traditional marketing tactics won't work if you want your business to succeed in a digital…

Looking to Start a Career in Digital Marketing: Read This First!

| Digital Marketing Training | No Comments
We live in a world that moves to a digital beat. As more companies turn to the Internet to generate sales, the need for experts in digital marketing has increased.…

The Ultimate Guide to Inbound Marketing in Trinidad & Tobago

| Inbound Marketing | No Comments
We live in a world where there is a wealth of information available and the pace of information creation is accelerating. Today, buyers have all the power. There’s been a…

Social Media: 5 Reasons to Schedule Your Posts

| Social Media | No Comments
Many brands do know the importance of having a strong presence on social media. However, getting your digital marketing right isn't always as easy as it looks. One potential problem…

How to Use Instagram to Promote Your Brand

| Social Media | No Comments
Instagram is an extremely powerful tool that, in the right hands, can be used to successfully promote a brand. Having a presence on Instagram is a cheap and effective way…

How to Get the Most Out of LinkedIn

| Social Media | No Comments
As the world's most used networking platform, LinkedIn has the potential to be an incredibly powerful tool. Whether you're looking to expand your network, increase your marketing reach or simply…

7 Reasons Your Small Business Should Invest in Search Engine Optimization (SEO)

| Website Design | No Comments
Does your small business have a search engine optimization (SEO) strategy? If not, you should consider investing in one. Even if your small business doesn't sell its products or services…

5 Ways to Boost Your Social Media Marketing

| Social Media | No Comments
Social media marketing is more powerful than ever. In fact, for many consumers, the first time they hear about new products and services is via social media. There's a whole…

17 Social Media Mistakes That Hurt Your Brand

| Social Media | No Comments
No matter which social media platform you use to market your company, products, or services, your marketing strategy should consist of one primary goal - to drive traffic to your…

Is Your WordPress Site Really Secure?

| Website Design | No Comments
Whether you've got a WordPress website promoting your organization's services and products, or perhaps a blog showing your writing abilities, security is of prime importance. Google has blacklisted nearly 20,000…

Should I Use A Web Developer Or A Web Builder?

| Website Design | No Comments
The fact that you are reading this article suggests that you (hopefully) already understand that every business needs an awesome website or web presence. One of the very first impressions…
Facebook

Why Facebook Is Not Working For Your Business

| Social Media | No Comments
It is now common knowledge that your business needs a Facebook page. This is not a suggestion. It is not an argument. It is simply the truth. With Facebook rapidly approaching…

The Speed Of Your Website Affects Your Brand

| Website Design | No Comments
Have you ever heard the term “show, don't tell"? This phrase may be a cliché, but it rings true in all walks of life, from art to business. After all,…

Every Business Needs Social Media Management

| Social Media | No Comments
Nowadays, every business should have a social media presence. Whether you're in real estate or in retail, your customers are going to expect to be able to contact you through…

Before You Get Frustrated

| Social Media | No Comments
Before you get frustrated... Before you get frustrated with your business and your profits not growing. Before you believe that your services and your products are not good enough. Before…

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