Q. Where will my business be advertised?
A. You will be advertised on the following platforms:
- Search advertising via Google Ads—the ads that appear at the very top of Google search results. This means that people searching for your exact products and services will find you.
- Social advertising via Facebook—the ads that appear in the Facebook News Feed. Facebook has the world’s largest database of accurate consumer behavior. We will use this to show off your business to people who are highly likely to become your customer.
- Display advertising—the banner ads on websites around the web. These will be placed on websites that your customers frequent.
Q. I’m already doing some online marketing like social media and I have a website, why do I need to do anything else?
A. “If we build it, they will come” does not always hold true, especially online. So much information is competing online for people’s attention. The key to success is to be there for the right person at the right time. When you use Digital Advertising you accomplish just this, and your existing online efforts like your website and social media are far more effective for it. When all of the pieces work together, that’s when you see real business results.
Q. How will we be able to know that our digital advertising is working and delivering real results?
A. We will provide you with regularly scheduled, easy to read, reports that are focused on real results for your business, phone calls and new customers through the door.
Q. What do you need from me on an ongoing basis?
A. Any information that you can provide about special promotions you are running that we can feature could be helpful to us in creating a winning campaign.
Q. What do the “abandon” indicators mean in a campaign with call tracking?
A.
- Unanswered – a call that is not classified as a bad call (spam, misdial, etc.), but isn’t answered
- IVR or Voicemail Abandon – a call abandoned by the caller during the automated routing or voicemail process
- Hold-time Abandon – a call abandoned by the caller while on hold
- Ring Transfer Abandon – a call abandoned by the caller during a transfer
