How Do You Benefit?
Leverage our comprehensive digital marketing training library to build a rockstar marketing team that gets results.
Stay up-to-date on the latest industry trends and changes thanks to real-time course updates and notifications.
Customized training paths for every specialization and skill level builds loyalty and confidence in your best people.
Who Should Take This Training?
Entrepreneurs
If you’re an entrepreneur, you’ve got a lot on your plate. You can’t afford to spend all your time on marketing…yet you know just how crucial marketing is to the success of your startup. You’ll benefit tremendously from the support & connections you build in this program.
Agencies
If you’re an agency or a marketing company, it’s your duty to keep up-to-date on the latest digital marketing trends. What if a client asks you about a recent Google update or eCommerce trend? As a DigitalMarketer graduate, you’ll be well equipped to answer any such question.
Business Owners
If you’re a time-strapped business owner, you don’t have time to spend hours researching the intricacies of digital marketing. You need someone to show you, step by step, exactly how to implement the strategies your business needs…and that’s exactly what you’ll get in this training.
Marketing Professionals
DigitalMarketer is where the world’s best marketers come to meet, to learn, and to share their ideas & experiences. Even if you’re already a marketing expert, graduating from this program is well worth it for the connections and friendships you’ll build.
Course Outline
Level 1
Customer Value Optimization (CVO)
Craft high-converting “funnels” that transform strangers into valuable customers at the lowest possible acquisition cost.
Paid Traffic & Customer Acquisition Mastery
Leverage traffic channels such as Google, Facebook, Instagram, and YouTube to grow your customer base, without breaking the bank.
Content Marketing Mastery
Create and curate content that generates free traffic and leads while simultaneously building brand authority.
Social & Community Management
Engage in social channels such as Facebook and Instagram to respond to existing customers and locate with new ones.
Email Marketing & List Building Mastery
Deploy automated email marketing strategies to grow and monetize your list while simultaneously increasing subscriber engagement.
Search Marketing Mastery
Leverage search channels such as Google, Yahoo, Bing and listings to ensure your customers find your brand.
Course Outline
Level 2
Optimization & Testing Mastery
Deploy a repeatable process that gets you more sales and leads from the traffic you’re already receiving.
Copywriting Mastery
Master Direct Response copywriting with worksheets, checklists, slide decks, over-the-shoulder looks, examples, and other ACTIONABLE tools that you can use to start writing high-converting, persuasive sales copy.
Ecommerce Marketing Mastery
Learn everything you need to know to make more sales and profit from your e-commerce store.
Community Management Mastery
Create an online community that builds awareness, generates leads and sales, and encourages your brand advocates to become active promoters for your business.
Analytics & Data Mastery
Setup a basic analytics plan and determine the key metrics you should be tracking on a daily, weekly and monthly basis.
Lead Generation & CRM
The HubSpot growth platform lets your entire company work together — from marketing, to sales, to customer service. Each HubSpot product is powerful alone, but better together. Learn how to integrate all of the Digital Marketing tools with the HubSpot growth solution.
HubSpot is a developer and marketer of software products for inbound marketing and sales. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimisation. Inbound marketing is the notion that people don’t want to be interrupted by marketers or harassed by salespeople — they want to be helped.
Today, the inbound movement continues to empower businesses around the world to stop interrupting, start helping, and return their focus to the customer. The HubSpot growth platform lets your entire company work together; from marketing, to sales, to customer service. Each product is powerful alone, but better together.
DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights. With tens of thousands of customers in 68 countries around the globe, DigitalMarketer has become one of the world’s most trusted voices sharing the best of what works in digital marketing.
