Fortis Pharmaceuticals

Fortis Pharmaceuticals

Project Overview

Fortis Pharmaceuticals, a distribution company specializing in registered pharmaceuticals along with select beverages, snacks, and skincare products, partnered with our team to redesign their website. The aim was to build a professional, informative, and scalable digital presence that supports their distribution model today while laying the foundation for future retail expansion.

Client Goals

The existing website was too simple and failed to communicate the company’s capabilities. Key needs included:
  • A clean, fast-loading, and intuitive platform to showcase Fortis’ product categories.
  • A section for pharmacovigilance, ensuring compliance and transparency.
  • Content that helps pharmacies, mini-marts, and other outlets easily identify Fortis as the supplier of specific products.
  • Alignment with competitor benchmarks (e.g., the St. Community Pharmacy website) while maintaining Fortis’ own brand identity.
  • Planning for future retail expansion, including higher-value products suited for online purchase and potential integration of a pharmacy portal.

Our Approach

Our team focused on building a strong foundation for growth by:
  • Designing a modern, professional layout with clear navigation for products, company information, and compliance content.
  • Integrating content areas for pharmacovigilance and FAQs, ensuring credibility and accessibility.
  • Optimizing product presentation with better visuals and structured details, allowing customers to identify Fortis as a trusted supplier.
  • Establishing a 6-week development plan, delivered in 2-week sprints, to ensure continuous progress and timely feedback.
  • Exploring long-term scalability, including the potential integration of a retail portal and digital marketing tools for SEO and targeted campaigns.

The Results

The redesigned Fortis Pharmaceuticals website is positioned to:
  • Act as the core digital hub for the company’s marketing and communication efforts.
  • Present a professional image that builds trust with pharmacies, healthcare providers, and retail partners.
  • Lay the groundwork for SEO-driven discovery, enabling customers to connect with Fortis when they encounter its products in the market.
  • Support Fortis’ vision of expanding into broader distribution channels, including mini-marts and eventual retail markets.

OVERVIEW

Preview

— , 
at 
Fortis Pharmaceuticals

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