Trotters Group – operators of Trotters, Buzo, and Amara had no unified loyalty system, meaning no structured way to reward frequent diners or track customer behaviour across brands.
Customers had no reason to return beyond the food itself, and the group had no data to understand spending patterns or identify high-value customers.
The outcome: revenue potential left on the table, inconsistent repeat visits, and no scalable system for customer retention.
Paradox Studios TT designed and launched Trotters Rewards, a fully digital, wallet-ready loyalty system built for ease, scale, and zero friction.
Fully digital loyalty-card system (web signup, wallet integration, scan-to-earn)
A clean, intuitive signup flow with activation in under 3 minutes.
A digital membership card stored in Apple Wallet / Google Wallet - no app required.
A scan-at-checkout workflow used across Trotters, Buzo & Amara.
Centralized backend for tracking visits, rewards, and redemptions.
A unified loyalty experience across all brands — one program, three restaurants.
A clean, intuitive signup flow with activation in under 3 minutes
A digital membership card stored in Apple Wallet / Google Wallet – no app required
A scan-at-checkout workflow used across Trotters, Buzo & Amara
Centralized backend for tracking visits, rewards, and redemptions
A unified loyalty experience across all brands — one program, three restaurants
This created a loyalty ecosystem that was simple for customers, simple for staff, and powerful for management.
Key Results within the First 30 Days
After launching the Trotters Rewards digital loyalty program:
customers enrolled
of members activated their rewards (used their digital card at least once)
repeat visits recorded across all three restaurants
repeat-visit frequency increase among enrolled members
digital card usage at checkout
customer feedback score
checkout operations speed increase per customer
new marketing contacts added to their CRM
promo redemption increase due to automated wallet notifications
unified customer behavior data across Trotters, Buzo, and Amara for the first time
Customers enrolled.
Of members activated their rewards (used their digital card at least once).
Repeat visits recorded across all three restaurants.
Repeat-visit frequency increased by ~30% among enrolled members.
Of digital card usage at checkout.
No lost loyalty cards (vs frequent replacements with plastic cards).
Customer feedback score.
Checkout operations sped up by 10–12 seconds per customer.
New marketing contacts added to their CRM.
Promo redemption increased by ~35% due to automated wallet notifications.
Unified customer behavior data across Trotters, Buzo, and Amara for the first time.
Customer feedback score.
These results highlight the impact of shifting from no loyalty system to a fully digital, automated, multi-brand reward experience.
These results highlight the impact of shifting from no loyalty system to a fully digital, automated, multi-brand reward experience.
One loyalty program for Trotters, Buzo, and Amara → faster reward earning → higher repeat visits.
Simple scan-to-earn workflow reduces cashier steps, errors, and wait times.
Supports thousands of members with real-time tracking and redemption accuracy.
First-time access to real behavioral data – visits, redemption, spend patterns enabling smarter marketing.
A digital-first design that customers immediately understood and preferred over physical cards.
One loyalty program for Trotters, Buzo, and Amara → faster reward earning → higher repeat visits.
Simple scan-to-earn workflow reduces cashier steps, errors, and wait times.
Supports thousands of members with real-time tracking and redemption accuracy.
First-time access to real behavioral data – visits, redemption, and spend patterns, enabling smarter marketing.
A digital-first design that customers immediately understood and preferred over physical cards.
If you run a business – be it restaurants, retail, services or more and want to reward customers while building real loyalty, we can build a custom digital loyalty platform for you.Â
