Urban Addiction

Project Overview

Urban Addiction set out to move beyond a social-media-only storefront and launch a dedicated e-commerce website focused on men’s clothing. The goal: publish an initial 20–25 products, establish a brand-owned sales channel, and enable fast iteration as the catalog grows.

Client Goals

Reliance on social media (including a banned Facebook page) limited reach and stability.
Sparse existing content meant product copy, imagery, and structure needed to be created quickly.
The client preferred phone communication and a rapid turnaround (targeting ~1–4 weeks, “as fast as possible”).
Standard e-commerce was required (variants/sizes, cart, checkout), with exploration of Odeliver for logistics and WePay for payments (business account setup in progress).

Our Approach

Content-first sprint: Built the core product library and site copy in parallel with design; provided a template (Excel) for product data (images, sizes, descriptions, prices) to accelerate uploads.
Clean, modern storefront: Referenced category competitors (e.g., Doctor Apparel) to guide a minimal, conversion-oriented layout tailored to menswear.
E-commerce mechanics: Implemented product variants/size selection, cart, and checkout; prepared WePay gateway integration; evaluated Odeliver workflow.
Operational setup: Provisioned a complimentary brand email, verified image quality standards, and aligned on a phone-first feedback cadence to keep decisions moving.
Scale in mind: Trained the client to continue adding unlimited products post-launch.

The Results

A brand-owned e-commerce site ready to publish the first 20–25 SKUs, with clear paths to expand.
Streamlined product entry and faster go-to-market via structured data and templated content.
Checkout and fulfillment flows designed for immediate use, with WePay and Odeliver positioned for activation.
A foundation for future services (marketing support, additional integrations) post-launch.

OVERVIEW

Preview

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Urban Addiction

Let’s thrive together.

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Urban Addiction

Project Overview

Client Goals

Our Approach

The Results

OVERVIEW

Preview

— ,

at

Urban Addiction

Let’s thrive together.

Related Case Studies

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Featured Insight

Digital Marketing

Business

Marketing

Featured Insight

Digital Marketing

Business

Marketing

Urban Addiction

Project Overview

Client Goals

Our Approach

The Results

OVERVIEW

Preview

— ,

at

Urban Addiction

Let’s thrive together.

Related Case Studies

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Quick Links

Agency Services

Caribbean Office

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