For any business with an online presence, strong social media engagement is a good sign that you’re making some impact in your industry.
Social engagement is not just about looking popular: it’s about making meaningful connections with existing and potential customers.
What is social media engagement?
Social media engagement measures the number of interactions online users are having with your content on social media. Every ‘like’, ‘share’, ‘comment’, ‘retweet’ or ‘mentions’ is a form of engagement that shows customers are interested in what you have to say online
Social media engagement is an important metric that helps you determine the success of your social media marketing campaign.
Why is engagement key
Social media platforms like Facebook and Instagram are means of helping you build a relationship with your customers both old and new. Every time anyone interacts with your social media content, it shows there’s a level of interest in what you have to say and your brand in general.
Having better social media engagement means your customers are having a strong relationship with your brand. This in turn provides you with more opportunities to build brand loyalty, increase word-of-mouth referrals and most importantly increase sales.
Measuring your social media engagement is important because it provides you with relevant insights about how well your content is connecting with your audience. You can then use this information to better optimize your content in the future or improve your products and services. It also gives you a tangible metric to track your social media marketing performance over time.
Tips to get more engagement
● Set and Understand your social media engagement goals
Every business has a different reason for being on social media. Without having clear social media marketing goals, it will be tough to know if your social media engagement strategy is working or not
Work with relevant stakeholders to set and understand exactly what your marketing goals are for your social media channels. Is it to increase word-of-mouth, build customer loyalty or generate leads? Once you have these goals, it be easier to track and measure the ROI of your actions.
● Know and Understand your audience
It’s hard to get people to engage with your content on social media if you don’t actually know who you’re talking to.
You need to know what sort of language, tone, and resources can resonate with them. Imagine sharing content about kitchen wares when your audience is keen on sport and entertainment. They will not engage with such content because it doesn’t relate to their interest.
● Create and share valuable content
Now that you’ve set your social media marketing goals, know and understand your audience then I can say you’re now ready for the most important part of your social media marketing strategy, the content to post.
Create Content that is helpful to the audience, that addresses their needs and pain points, is critical. Think “conversation” not “broadcast.”
If you’re just talking about how great your brand is, or what you have for sale, it’s going to be harder for people to connect with your content.
Whatever content you want to post on your social media platform, it’s key to understand which kind of content is best for each platform, you can read more here.
● Post interesting content regularly
According to various social media studies, businesses should be posting on their social media platforms at least once per day. Set up your content calendar to help you plan your content ahead of time.
Aside from this, one of the best ways to grow your business using social media is to go into it with the intention of building a relationship with your audience. Customers are on social media to discover content and connect with friends, not to be sold to. Give them relevant, interesting content, and they will reward you with more interactions.
One way to keep up with your posting is to schedule your social media post, Facebook, Twitter, and some other social media platform provides post scheduling feature, you can also get social media scheduling tool.
● Share Other People’s Content
If you find some content that will be useful for your audience, whether it’s your or not, Your customers will see that you are there to give them what they need, whether it comes from yourself or not. If your social media content can provide the audience with relevant information, whether it’s yours or not, they will be attracted to your brand and hence will be encouraged to follow and engage with your brand.
Whatever engagement means to your brand, social media engagement is about connecting and building relationships with your audience on social media.
Put your engagement strategy into action and start building a long-lasting relationship with your existing and potential customers. save time and keep your post on schedule using a social media scheduling tool.