Reports show that Facebook accounted for over half (50.33 percent) of social media site visits in Trinidad and Tobago in 2020. Following Facebook are Pinterest and Instagram at nearly 27.2 percent and 9.48 percent respectively.

Why do you need these statistics?

These numbers can be used to make a wide business marketing decision, if you’ve not considered imploring social media as one of your marketing strategies maybe the stats above will prompt you to take action.
Before you decide, you need to know what social media marketing is, how it can help you achieve your business marketing goals, and some social media marketing tips

What is social marketing?

Social media marketing (SMM) refers to the use of social media and social networks like Facebook, Instagram, Twitter to market a company’s products and services.
Social media marketing serves as a medium to engage with existing customers and reach new prospects.

How can social media help you meet your marketing goals?

Social media marketing requires adequate planning, strategy, and creativity. While it may seem overwhelming, its importance cannot be emphasized. Statistics show that 97% of marketers use social media and 78% of salespeople outperform their peers by using social media for their business.

The benefits of social media marketing for your business go beyond helping you increase sales, However, not all businesses are aware of these other benefits of social media marketing for their business.

So what are the other benefits of social media for your business?

● Increase brand trust and recognition

Brand recognition is an important marketing goal for any business. That’s because consumers want to buy brands they trust and recognize. One advantage Social media has over traditional marketing is that it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.

● Connect With Your Audience Through Social Listening

Social listening is the act of monitoring social media conversations around certain topics. Social listening helps you to understand what’s important to your audience and identify trends your target audience is following.

● Tell Your Brand’s Story

Using social media is a great way to share your company’s mission and share your brand stories. Great and effective brand stories can have a great impact on your business.

● Gather Data About Your Audience To Improve

Most social media platforms give the opportunity to gather insight about your audience which you can then use to analyze your customers’ online behavior to improve your content, story, or your product in general. You can use social media to gather this information.

● Keeps Your Followers Happy

Customers now expect companies to handle their requests almost immediately. through social media.
Whether you like it or not, many of your customers are online and will likely first lay their complaints on social media before thinking of reaching out to you via other channels.
A strong investment in social media can help build meaningful relationships between your company and your customers. And with social media, the challenge of customer service remains as demanding as it had before. Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away.

● Drive Traffic To Your Site Or Blog

Social media marketing is a great way to send customers directly to your site. It’s unlikely that all of your traffic will come through search engines. Social media channels allow for more diverse inbound traffic streams.

Best social media marketing tips

● Set Your Social Media Marketing your goals and objectives

To get started with social media marketing, you need a solid plan, objectives, and goals.
If you don’t know what you want, how are you supposed to achieve it?
Without setting social media marketing goals, you can’t track, measure, or evolve your strategies over time.
Your social media goals should align with your overall marketing efforts.

● Research and learn about your audience and the platform

Connecting and engaging with your audience is crucial in today’s marketing if you want to turn a profit.
But, in order to do that, you need to understand your audience – inside and out.
You should know what needs, wants, and their desire, know-how they communicate, how they communicate and where on social media to find your target audience,
Aside from your audience, you should also know what social media platform that best meets your marketing needs.

● Carefully craft your social media content.

Every piece of content you publish on your social media platform should be carefully thought-out and meet the needs of your audience. If you’re posting just to post something because you need to post then– you’re going about it all wrong.
Depending on the social network you’re posting on, you’ll need to learn the various purposes of each platform.
Here is some insight about the common social media platform
● LinkedIn – Linkedin is a professional network platform that is perfect for B2B audiences. Also includes LinkedIn Pulse, a content publishing and distribution platform on Linkedin.
● Facebook – Almost everyone has a Facebook account. Particularly good for news/entertainment-related content. Facebook Pages and Facebook groups are all part of Facebook. Decide which one will be perfect for your business and go for it.
● Instagram – Perfect if your content is highly pictorial. Static images and short videos work perfectly well on Instagram but it’s not good at driving traffic back to your blog.
● Pinterest – Almost Similar to Instagram, Pinterest is highly visual. Although it’s limited to static images, it can be highly effective at driving traffic back to your blog unlike Instagram.

● Create eye-catching images

This point is highly important, Your image should be so good that your audience pause when strolling through their social media handle to take a second look.
You only have a few seconds to impress and catch the attention of your audience on social media,
You don’t need to be a graphic designer to design stunning graphics for your brand.
Your other option is to outsource your design if you don’t have the skills.

● Adopt the latest trends and changes

If you want to stay of your competition then it is essential in social media marketing for adopt the latest trends and changes.

Social media interaction is always changing, and their algorithms are being adjusted every time. Making it your job to stay on top of the latest trends and changes in social media.
This includes reading up on current statistics for the social platforms you use, and social media statistics in general.

Here are some social media trends happening right now:
● Live video content is only climbing and is continuing to grow
● Instagram stories and reels are on the rise for short videos.
● Influencer marketing is all the rage
● Facebook now offers stories and a Facebook marketplace.
● Twitter now has a space to hold discussions.

Wrapping Things up

Social media marketing can be a very hard job. But its benefits can not be ignored.
If you ignore social media marketing, you’ll undoubtedly miss out on new leads, customers, online visibility, and eventually sales.
Use these social media marketing tips to better help fine-tune your marketing strategy.

If you don’t make your audience a top priority – you won’t see results.

If you’re struggling to know what social media platform to adopt for your business growth, why not speak to us today at Paradox Studio. We have a wide range of social media packages for your business needs.