Paradox Studios Limited

10 Components Of An Effective Digital Marketing Strategy

10 Components Of An Effective Digital Marketing Strategy

Running a business is challenging. Even with the most innovative idea and availability of cash needed, that is not enough to guarantee a successful business. And after the COVID crisis, business as usual is a thing of the past. What you need to grow a profitable business in a post-COVID economy is an effective digital […]

What is Web Optimization?

What is Web Optimization?

Website optimization also known as conversion optimization are steps involved in improving the performance of your website. Ideally, any potential customer who lands on your website will either like what they see and do something (call you, submit a lead form, sign up for a newsletter, etc). These actions that they perform on your website […]

What is Social Media Engagement?

What is Social Media Engagement?

For any business with an online presence, strong social media engagement is a good sign that you’re making some impact in your industry. Social engagement is not just about looking popular: it’s about making meaningful connections with existing and potential customers. What is Social Media Engagement? Social media engagement measures the number of interactions online […]

Social Media Marketing Tips For Business Success

Social Media Marketing Tips For Business Success

Reports show that Facebook accounted for over half (50.33 percent) of social media site visits in Trinidad and Tobago in 2020. Following Facebook are Pinterest and Instagram at nearly 27.2 percent and 9.48 percent respectively. Why do you need these statistics? These numbers can be used to make a wide business marketing decision, if you’ve […]

What is Google Search Ads?

What is Google Search Ads?

When you type something into Google, you’re presented with a list of search results on the screen Here, you are presented with both organic results and paid results. Paid search results appear at the top of the Search Engine Result Page (SERP), and usually have a little green box with the word ‘Ad’. To get […]

What is Local SEO

What is Local SEO

Local SEO for your business It is important to know what Local SEO is and whether it’s relevant to your business, and how to improve your chances of success with local customers and clients? This blog is aimed at giving you some clarity on Local SEO, its importance, and some tips to help you improve […]

Marketing Analytics: Importance of analytics for better customer understanding

Marketing Analytics: Importance of analytics for better customer understanding

Before the advent of modern technology, marketing had gained notoriety for being a cost center. Marketers spent a lot of money on different marketing activities, most of which were virtually untrackable. Then came Digital Marketing; with the introduction of different marketing analytical tools, marketers can now successfully track most of their marketing activities as well […]

6 SEO Techniques to Increase Organic Traffic

6 SEO Techniques to Increase Organic Traffic

The importance of SEO to the success of any online business cannot be over-emphasized. Here are the key things you will take away from the post. ● What is SEO ● Importance of SEO ● SEO tips to help you rank high on search engine result page Let’s dive in What is SEO SEO stands […]