10 Components Of An Effective Digital Marketing Strategy
Running a business is challenging. Even with the most innovative idea and availability of cash needed, that is not enough to guarantee a successful business. And after the COVID crisis, business as usual is a thing of the past. What you need to grow a profitable business in a post-COVID economy is an effective digital strategy. But not all digital marketing strategies are effective. You need to know the right strategies that you need to adopt for your business to run efficiently and profitably. In this post, we will share 10 components that any digital strategy you implement must have in order to be effective. So whether you’re working with an Agency, or implementing Digital in-house, you can use these 10 components as a benchmark or measure of how effective your strategy will be. Let’s dive in Table of contents 1. An Optimised Website 2. Local SEO 3. Search Engine Optimisation 4. Google Search Ads 5. Content marketing 6. Social media engagement 7. Social media marketing 8. Google Display Ads 9. Email Marketing 10. Web analytics and CRM An Optimized Website Your website is usually the first impression people will get about your brand. In fact, your website is like a salesperson that works round the clock for your business. However, studies show that 80% of people are less likely to return to your website. The stats are worse if they have a bad experience on your website. In order to get the most out of your website, you want a website that is optimized to give visitors and potential customers a great experience and have them come back over and over again and ultimately, do business with you. (Do you have an Optimised Website? Find out here) The main goal of an optimized website is to ensure that your website leads your potential customer through a predefined customer journey and take them from visitor to paying customers. Website optimization is an ongoing process. Month after month, you need to consistently look for ways to improve your website performance and experience. A Local SEO Strategy Local SEO is probably one of the most overlooked growth strategies by businesses today yet, it is one of the most powerful. Local SEO accounts for 35% of all search traffic. This fact alone justifies the importance of implementing a Local SEO strategy. How do you leverage Local SEO in your business? Through business listings & reviews. Once you have an optimized website, listing your business online should be at the top of every brand’s local SEO strategy. This is because it is one of the easiest ways to increase brand awareness. For instance, Google My Business accounts for 25% of local search signals. And that’s just one listing that you could leverage. (How To Leverage Technology To Improve Your Local SEO Strategy) Online reviews also help amplify your listings and put them over and above the competition. Why? Customers need social proof when choosing a business to work with and having reviews is one of the top deciding factors when they are looking to work with a business. Search Engine Optimisation Having a website is critical as we have established. But, if no one knows about your website or can find your website, then it’s not very useful. If your potential customers do not know you exist, they cannot do business with you. Think about your customer for a minute. When a problem they are trying to solve arises, one of the first places they go to is Google, looking for the solution to their problem. Whatever they find is going to inform their decision on how to solve that problem. And this is where you must come in with an SEO Strategy. Search Engine Optimization (SEO) is one of the most complex aspects of your Digital strategy. Simply put, SEO involves improving the visibility of your website in a search engine like Google or Bing, to make the website more discoverable to potential customers, increase leads and sales. Here’s an example: (Insert Google Search Results Image) A well-crafted SEO strategy helps relevant users find you and boost your business’s credibility. (Learn more about crafting an SEO Strategy for your business) Content Marketing Content marketing focuses on creating and distributing valuable and useful content to attract, engage, convert and retain an audience. Content marketing establishes your brand as an expert, promotes brand awareness, and keeps the business top of your prospect’s mind so that when they are ready to make a purchase, you would be their number one choice. The right content geared towards answering your potential customers’ questions combined with the power of SEO would be impactful to your business. Companies that use content marketing see an approximately 30% higher growth rate than businesses not using it. Google Search Ads What are Google Search Ads? These are search engine results that are paid for. In addition to having SEO and Content Marketing working to make your business more visible, you can amplify those efforts with Google Search Ads. Google search ads help bridge the gap by bringing in immediate traffic and helping you reach your audience immediately. This puts you in the driver’s seat and allows you to get in front of potential customers while they are searching for your products and/or services. When you combine SEO, Content Marketing & Google Search Ads, you instantly have an edge over the competition. Social Media, we can’t talk about Digital Strategy without talking about Social Media. Social Media has become a way of life and a way individuals interact with other people and brands and there is no effective Digital Strategy that does not involve Social Media. When it comes to social media, you need to be looking at 2 things: ● Social Media Engagement ● Social Media Marketing Social Media Engagement Social media engagement focuses on building a relationship with your potential customers even before they do business with you. It goes beyond just accumulating online followers
What is Web Optimization?
Website optimization also known as conversion optimization are steps involved in improving the performance of your website. Ideally, any potential customer who lands on your website will either like what they see and do something (call you, submit a lead form, sign up for a newsletter, etc). These actions that they perform on your website are called “conversions” and “conversion rate” is the percentage of your website visitors that do what you want them to do. As you can imagine, the better your website meets people’s needs, the more likely they are to do what you want them to do. So, if you can optimize your website properly, then you can get more value out of the traffic you are already driving to your website! In this article, we’re going to talk about what website optimization is, what it can do for your business and how to get started. What is Website Optimization? Website optimization is the process of improving the performance of your website to meet your business objectives. Whether your goal is to get more leads, increase sales, or reduce customer service phone calls, website optimization can be used to make your website more effective at meeting those goals. Benefits of web optimization Web optimization can improve your website’s Click-through rate – Click is an important metric to any website. A high CTR may be a positive signal for any website. The more clicks you earn, the higher you can rank on the search engine result page. Increase user experience –I’m sure you’ve experienced some kind of frustration when looking through a website for an answer and you don’t seem to know where to find it. Every visitor who comes to your website is hoping to find an answer to their question or a solution to their problem. By optimizing your website, you make it easier for your visitor to accomplish their goal and have a wonderful experience Web optimization Optimization allows the search engines to understand your pages- Ever wondered how Google and other search engines decide which websites to display on the first page? How do they index this information? For your website to be indexed, the search engine needs to understand your website before it can be displayed to your search audience. The more pages you optimize, the better your chances of being indexed and displayed on the first page. Two common Challenges of web optimization · Mobile Usability The screen size of a mobile website differs from that of a desktop, the users need to resize their screens to view the content continuously. Creating a website that suit every screen size is one of the challenges in website optimization. Making a responsive mobile website that responds to the type of screen a visitor is using, is essential. · Mobile Speed There are many reasons for a person to leave your website or mobile site. And slow load time is one of them. There are websites that load in the blink of an eye even with heavy content. So, you should also ensure your website is optimized for speed for a better user experience. Now that you know what website optimization means, its importance as well as common challenges, let’s look at some of the key elements of your website that need to be optimized to guarantee marketing success. What should be optimized on your website Landing pages – Your landing page is your first point of entry where visitors first come into contact with your site. Whether coming from Google, Facebook or somewhere else, the landing page is where people make an initial decision on whether you can help them with their needs.` Optimizing the landing pages on your website can lead to lower bounce rates and greater conversions as visitors gain confidence that they’re in the right place to get their questions answered. Conversion points –If your goal is to get your user to fill out a form on your webpage, or take some other action that counts as a conversion for you and your business, you’ll need to investigate the user behavior on those pages. How many people visit those pages versus how many complete the intended action? You will need to test different elements of that experience to improve the conversion rate? Focusing on these conversion points is always a great place to look for website optimization opportunities. Checkout process – If you own an e-commerce company, your checkout process is your one of the most important point of your website. You need to know and understand how your users are interacting with your checkout process this will give you an insight for optimization opportunities. Optimizing your website can be a challenging task, depending on the size of your website. But we guarantee that the potential returns are worth the time and effort. At Paradox Studio, we can help you reach your website’s highest potential. Analyzing your website will only take us a few minutes and will increase your exposure, therefore leading to increase in conversions. Request your FREE website audit and optimize your website for higher conversions!
What is Social Media Engagement?
For any business with an online presence, strong social media engagement is a good sign that you’re making some impact in your industry. Social engagement is not just about looking popular: it’s about making meaningful connections with existing and potential customers. What is Social Media Engagement? Social media engagement measures the number of interactions online users are having with your content on social media. Every ‘like’, ‘share’, ‘comment’, ‘retweet’ or ‘mentions’ is a form of engagement that shows customers are interested in what you have to say online Social media engagement is an important metric that helps you determine the success of your social media marketing campaign. Why is engagement key Social media platforms like Facebook and Instagram are means of helping you build a relationship with your customers both old and new. Every time anyone interacts with your social media content, it shows there’s a level of interest in what you have to say and your brand in general. Having better social media engagement means your customers are having a strong relationship with your brand. This in turn provides you with more opportunities to build brand loyalty, increase word-of-mouth referrals and most importantly increase sales. Measuring your social media engagement is important because it provides you with relevant insights about how well your content is connecting with your audience. You can then use this information to better optimize your content in the future or improve your products and services. It also gives you a tangible metric to track your social media marketing performance over time. Tips to get more engagement ● Set and Understand your social media engagement goals Every business has a different reason for being on social media. Without having clear social media marketing goals, it will be tough to know if your social media engagement strategy is working or not Work with relevant stakeholders to set and understand exactly what your marketing goals are for your social media channels. Is it to increase word-of-mouth, build customer loyalty or generate leads? Once you have these goals, it be easier to track and measure the ROI of your actions. ● Know and Understand your audience It’s hard to get people to engage with your content on social media if you don’t actually know who you’re talking to. You need to know what sort of language, tone, and resources can resonate with them. Imagine sharing content about kitchen wares when your audience is keen on sport and entertainment. They will not engage with such content because it doesn’t relate to their interest. ● Create and share valuable content Now that you’ve set your social media marketing goals, know and understand your audience then I can say you’re now ready for the most important part of your social media marketing strategy, the content to post. Create Content that is helpful to the audience, that addresses their needs and pain points, is critical. Think “conversation” not “broadcast.” If you’re just talking about how great your brand is, or what you have for sale, it’s going to be harder for people to connect with your content. Whatever content you want to post on your social media platform, it’s key to understand which kind of content is best for each platform, you can read more here. ● Post interesting content regularly According to various social media studies, businesses should be posting on their social media platforms at least once per day. Set up your content calendar to help you plan your content ahead of time. Aside from this, one of the best ways to grow your business using social media is to go into it with the intention of building a relationship with your audience. Customers are on social media to discover content and connect with friends, not to be sold to. Give them relevant, interesting content, and they will reward you with more interactions. One way to keep up with your posting is to schedule your social media post, Facebook, Twitter, and some other social media platform provides post scheduling feature, you can also get social media scheduling tool. ● Share Other People’s Content If you find some content that will be useful for your audience, whether it’s your or not, Your customers will see that you are there to give them what they need, whether it comes from yourself or not. If your social media content can provide the audience with relevant information, whether it’s yours or not, they will be attracted to your brand and hence will be encouraged to follow and engage with your brand. Whatever engagement means to your brand, social media engagement is about connecting and building relationships with your audience on social media. Put your engagement strategy into action and start building a long-lasting relationship with your existing and potential customers. save time and keep your post on schedule using a social media scheduling tool.
Social Media Marketing Tips For Business Success
Reports show that Facebook accounted for over half (50.33 percent) of social media site visits in Trinidad and Tobago in 2020. Following Facebook are Pinterest and Instagram at nearly 27.2 percent and 9.48 percent respectively. Why do you need these statistics? These numbers can be used to make a wide business marketing decision, if you’ve not considered imploring social media as one of your marketing strategies maybe the stats above will prompt you to take action. Before you decide, you need to know what social media marketing is, how it can help you achieve your business marketing goals, and some social media marketing tips What is social marketing? Social media marketing (SMM) refers to the use of social media and social networks like Facebook, Instagram, Twitter to market a company’s products and services. Social media marketing serves as a medium to engage with existing customers and reach new prospects. How can social media help you meet your marketing goals? Social media marketing requires adequate planning, strategy, and creativity. While it may seem overwhelming, its importance cannot be emphasized. Statistics show that 97% of marketers use social media and 78% of salespeople outperform their peers by using social media for their business. The benefits of social media marketing for your business go beyond helping you increase sales, However, not all businesses are aware of these other benefits of social media marketing for their business. So what are the other benefits of social media for your business? ● Increase brand trust and recognition Brand recognition is an important marketing goal for any business. That’s because consumers want to buy brands they trust and recognize. One advantage Social media has over traditional marketing is that it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product. ● Connect With Your Audience Through Social Listening Social listening is the act of monitoring social media conversations around certain topics. Social listening helps you to understand what’s important to your audience and identify trends your target audience is following. ● Tell Your Brand’s Story Using social media is a great way to share your company’s mission and share your brand stories. Great and effective brand stories can have a great impact on your business. ● Gather Data About Your Audience To Improve Most social media platforms give the opportunity to gather insight about your audience which you can then use to analyze your customers’ online behavior to improve your content, story, or your product in general. You can use social media to gather this information. ● Keeps Your Followers Happy Customers now expect companies to handle their requests almost immediately. through social media. Whether you like it or not, many of your customers are online and will likely first lay their complaints on social media before thinking of reaching out to you via other channels. A strong investment in social media can help build meaningful relationships between your company and your customers. And with social media, the challenge of customer service remains as demanding as it had before. Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away. ● Drive Traffic To Your Site Or Blog Social media marketing is a great way to send customers directly to your site. It’s unlikely that all of your traffic will come through search engines. Social media channels allow for more diverse inbound traffic streams. Best social media marketing tips ● Set Your Social Media Marketing your goals and objectives To get started with social media marketing, you need a solid plan, objectives, and goals. If you don’t know what you want, how are you supposed to achieve it? Without setting social media marketing goals, you can’t track, measure, or evolve your strategies over time. Your social media goals should align with your overall marketing efforts. ● Research and learn about your audience and the platform Connecting and engaging with your audience is crucial in today’s marketing if you want to turn a profit. But, in order to do that, you need to understand your audience – inside and out. You should know what needs, wants, and their desire, know-how they communicate, how they communicate and where on social media to find your target audience, Aside from your audience, you should also know what social media platform that best meets your marketing needs. ● Carefully craft your social media content. Every piece of content you publish on your social media platform should be carefully thought-out and meet the needs of your audience. If you’re posting just to post something because you need to post then– you’re going about it all wrong. Depending on the social network you’re posting on, you’ll need to learn the various purposes of each platform. Here is some insight about the common social media platform : ● LinkedIn – Linkedin is a professional network platform that is perfect for B2B audiences. Also includes LinkedIn Pulse, a content publishing and distribution platform on Linkedin. ● Facebook – Almost everyone has a Facebook account. Particularly good for news/entertainment-related content. Facebook Pages and Facebook groups are all part of Facebook. Decide which one will be perfect for your business and go for it. ● Instagram – Perfect if your content is highly pictorial. Static images and short videos work perfectly well on Instagram but it’s not good at driving traffic back to your blog. ● Pinterest – Almost Similar to Instagram, Pinterest is highly visual. Although it’s limited to static images, it can be highly effective at driving traffic back to your blog unlike Instagram. ● Create eye-catching images This point is highly important, Your image should be so good that your audience pause when strolling through their social media handle to take a second look. You only have a few seconds to impress and catch the attention of your audience on social media, You don’t need
What is Google Search Ads?
When you type something into Google, you’re presented with a list of search results on the screen Here, you are presented with both organic results and paid results. Paid search results appear at the top of the Search Engine Result Page (SERP), and usually have a little green box with the word ‘Ad’. To get started with Search ads and drive traffic to your website, sign up for a Google Ads account. You’ll only be charged when someone clicks on your ad and gets redirected to your site. Best practices of Google Search ads Here are some best practices for Google search ads that will help you bring more website traffic and sales to your business. 1. Write a compelling ad copy Remember, search ads are text ads based, there are no visuals attached, so google search effectiveness depends on how well you write them. Your ad copy should focus not on the features of your products but on the benefits the user stands to get from using your product or service. Appeal to your potential customers’ needs and emotions. Also, remember ad space is limited – so make sure you mention the most important thing(s). Avoid using generic words or phrases and use a single specific call to action. 2. Create branded search campaigns It’s recommended to bid on your branded terms, especially if your business is new and you’re not ranking organically yet. This will help ensure your potential customers finds you easily if they want to check out your brand. And, even if you already rank organically on Google, it’s still beneficial to run a branded search ad. One brand that does this well is Grammarly even though it’s a strong, and well-established brand. By bidding for your brand name, you will be taking much more space on the SERPs and increasing your chances of getting traffic to your website. 3. Run competitor search campaigns Another good Google search ad practice is to use text ads is to target your competitors’ branded terms. Sounds bad, but you don’t have to feel bad about doing it – it’s a very common practice for digital marketers. There’s a high possibility that people searching for your competitors will be interested in your products or services too, so take advantage of this opportunity to increase your website traffic and sales. Note, if you’re already popular in your niche, it’s very likely that your competitors are already bidding on your branded terms. (LOL) 4. Create Dynamic search ads A report from Google shows that about 15% of searches on Google are new search term every day. While this gives savvy marketers and businesses more ways to get in front of their target audience, it also makes it harder to know and keep up with all the relevant keywords for your business. To save you time and keyword lists management easier, it is better to run dynamic search ads. This offers the easiest way to reach people who are searching for your products and services on Google. Benefits of Google Search Ads ● Increase traffic Google processes nearly 5 billion searches per day. That’s a lot of people searching for something on one of the most popular search engines, and many of these people are searching for something to buy. Advertising with Google Search Ads, you get to take advantage of that massive search audience. Aside from that: you also get to enjoy the benefit of audiences on other Google platforms, including Gmail inboxes, YouTube videos, and the over 2 million websites and mobile apps that are part of the Google Display Network. Altogether, these represent over 90% of all internet users worldwide. ● Precise targeting Aside from having access to a greater audience: having access to the right audience is important. That’s another benefit of using Google Search Ads. You can target the top-performing keywords for your brand, i.e. the keywords with the highest purchase intent. You can also adjust your ad targeting based on the type of people that are most likely to convert. You target your audience based on age, gender, location, and interests — enabling you to zero in on your ideal audience data. ● Increased conversions Findings show that people who click on Google Ads are 50% more likely to buy. Why? it’s because most businesses use Google Search Ads to bid on keywords with the highest customer purchase intent. The people searching for these keywords are often ready to buy. They’re not in the research or evaluation stage of their customer journey. They already know what they want and are ready to get it. But what about the people who aren’t ready to buy? Use a remarketing campaign. These allow you to target people who have visited your website previously and give them a more persuasive offer. ● Faster results Advertising with Google Search Ads offers the fastest route for your website to leapfrog to the top of the search results. It’s not like SEO, where you have to patiently wait for a long time to achieve the top spot on the search results page. With Google Search Ads, you can boost a landing page, bid for your highest-converting keywords, and get traffic faster. Difference between google search and google display The main difference between Google search and Google display ads is that search ads are “pull” advertising while display ads are “push” advertising. What does this mean, it means that search ads only get displayed to those who are already searching for your product or service based on bided keywords, while Google display ads are paid placements that appear based on different ad targeting parameters. Ready to get started with Google Search Ads? With Google Search Ads, you can target your ideal audience, boost your website traffic and conversions, and improve your ROI — fast. If you’re ready for your business to enjoy the benefits that come with using Google search Ads, we know how to drive results for every kind of Google Search ad
What is Local SEO
Local SEO for your business It is important to know what Local SEO is and whether it’s relevant to your business, and how to improve your chances of success with local customers and clients? This blog is aimed at giving you some clarity on Local SEO, its importance, and some tips to help you improve your listing. What is local SEO Local SEO involves optimizing your online presence in order to increase traffic, leads, and brand awareness from local searches. A study done by Forbes showed that 95% of people use their mobile devices to perform local searches – out of which 61% called, and 59% visited the business location. Another study shows that 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. Importance of local SEO ● Higher Conversion Rates Recent data shows that conversion rates for businesses are higher for people who did local searches. The close proximity of the business makes it more likely that the searcher will become more interested and visit the business. ● Improved Customer Retention Rate Local SEO can also help your business maintain the interest of out-of-town customers who are only trying the service while they are in town. Provide that customer with a great experience and they are likely to visit the business again. They are more likely to refer other people to try the service, which leads to long-term sales. Benefits of local SEO ● It Is Cost-effective – Listing your business in local directories tools like Facebook and Google My Business is a very cost-effective way to market your business. However, you must be ready to devote time and effort to manage your listings and ensure some form of consistency in providing all relevant business information helpful in attracting local customers. ● Helps You Get customers with high buying intent – Local searchers usually have higher buying intent. It means that they search only after they have made up their mind to buy something, and it dramatically increases the chances of conversions. ● Get More qualified search traffic – As local searchers have higher buying intent, the traffic you receive comprises only those interested in engaging with your business. Thus, it makes the interactions more meaningful with high chances of positive outcomes. Top 4 Local SEO tips for your business ● Ensure your NAP is accurate and consistent NAP stands for name, address, and phone number. It’s important that you ensure this information is consistent on every online platform you use. ● Create local content Another way to ensure people know exactly where you’re based is by creating local-based content for your audience. Talking about your surrounding demonstrates that you are an active member of the community and that you have a lot of local knowledge. This will surely appeal to those tempted to shop with you and help you increase your local search rankings. ● Target and Use local keywords Writing local content won’t be effective without the use of local keywords. Local keywords are essentially the terms that online searchers type into Google or another search engine in order to find the business they need. For example, An online user who lives in Ikeja that needs the service of a saloon n will type “Saloon in Ikeja” as his search query. In order to rank on the first page of local search engine results, you want to perform thorough local keyword research and pick terms related to your business and location. Then, create high-quality, informative content that improves on the resources already available. ● Encourage your customers to leave Google Reviews Online customer reviews are a huge part of online marketing. reviews are helpful to businesses as it helps you have an insight into how your customers feel about your business. Positive reviews can help attract new customers to your business, while negative reviews give you the opportunity to improve on your product or service and also mend a customer relationship. For these reasons, Google highly values authentic customer reviews. To make your business flourish faster, you must implement local SEO, it’s a lot of work and requires time and effort. Reach out to paradoxstudio.com to see or local SEO package for your business.
Marketing Analytics: Importance of analytics for better customer understanding
Before the advent of modern technology, marketing had gained notoriety for being a cost center. Marketers spent a lot of money on different marketing activities, most of which were virtually untrackable. Then came Digital Marketing; with the introduction of different marketing analytical tools, marketers can now successfully track most of their marketing activities as well as activities on their website. These Marketing Analytics tools enabled marketers to invest their budgets, efforts, time and other marketing resources wisely to the marketing channels that yielded the maximum Return on Marketing investment (ROI). What is marketing analytics? Marketing analytics is the process of tracking and analyzing data from marketing activities, often to reach a quantitative goal. Insights gained from marketing analytics can enable businesses to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and help craft future marketing strategies. According to a report conducted by PwC, highly data-driven business are three times more likely to make significant improvement on decision making than company without data. As a business or a marketer, it’s important to be familiar with the basics of marketing analytics and how it can inform your business decisions. Benefits of marketing analytics for your business Understanding how to gather, aggregate, and analyze data from your marketing effort can enable you to extract useful information you can use to make a data-informed decision on your business. 1. Improve the Customer’s Experience Collecting and analyzing your customer’s data can reveal how your customers are interacting with your product, services and your website. 2. Helps You Calculate and Know Your Return on Marketing Investment Another importance of marketing analytics is being able to calculate the monetary gain that can be attributed to a specific marketing channels or campaigns. To calculate the return on marketing investment for a specific marketing effort, use the following formula: ROI = (Net Profit / Cost of Marketing Investment) x 100 For example, say you release an animated video that explains the benefits of your product, The whole marketing campaign costs you $1500. You then track how many people navigate to the product page on your website immediately after watching the video and seeing that it led to 50 new customers in that given period. If your product costs $50, and each new lead bought one product each, you can attribute $2,500 of revenue to the video. The net profit, in this case, is $1000. Using the ROI formula looks like this: ROI = ($1000 / $1,500) x 100 ROI = (0.6) x 100 ROI = 66.6% Any ROI that has a positive percentage, the marketing effort—in this case, the video—can be considered profitable. Without this data to understand where leads are coming from, calculating the financial impact of a specific marketing effort wouldn’t be possible. ROI calculations can help determine which marketing efforts drive the most sales. 3. Plan Future Marketing Strategies With the knowledge of your customers and the ability to track your marketing efforts’ return on investment, marketing analytics provides an opportunity for you to create data-driven strategies for your or business or organization. By analyzing your marketing data, you can discover what’s working, and what’s not. You can also get a full picture of the impact your marketing efforts are having on your company. Having access to data can enable you to make strategic decisions and feel confident in your marketing efforts. Want to set up marketing analytics for your business to get adequate data to make data-driven decisions to drive your business growth? Get started here
6 SEO Techniques to Increase Organic Traffic
The importance of SEO to the success of any online business cannot be over-emphasized. Here are the key things you will take away from the post. ● What is SEO ● Importance of SEO ● SEO tips to help you rank high on search engine result page Let’s dive in What is SEO SEO stands for Search Engine Optimization. It is a set of rules for ensuring that your website achieves a higher ranking on search engine organic results. It’s the process to follow in order to increase the visibility of your website on the search engine result page (SERP) and get more traffic to your website. To achieve high search engine ranking, two things have to be put into consideration 1. Understanding what your audience is searching for so that you can create high-quality content to satisfy their search intent. 2. Create a website that search engines can find, crawl, index, and understand its content. Why is SEO important The search engine serves millions of users per day who are looking for answers to their questions or solutions to their problems. If you are an online business(website, blog, eCommerce) SEO can help you get a ton of free traffic from search engines. SEO is important because. 1. More than 70% of search engine users are more likely to click on one of the top 5 suggestions on the search engine result page (SERP). To take advantage of this positioning, and gain visits to your website or online store, your website needs to appear on the top positioned result. 2. SEO helps improve users’ experience and usability of your website. 3. SEO helps you stay ahead of your competition: Imagine two businesses offering the same services, the search engine optimized website is more likely to have more customers and make more sales because of its positions on SERP. 4. SEO increases your web page authority. Authority means that your webpage is trustworthy with high quality, relevant, and has something to offer. Site authority scores range from 1 – 100, a high score indicates a high site authority. 6 SEO Tips to increase your website ranking Have a sitemap A sitemap is a file that provides the search engine with the information it needs to crawl and index your site pages, videos, and audio files. Google and Bing both have a useful sitemap generator. 2. Pick Relevant keywords Keywords are words that your target audiences are searching for, they are the main words that will lead people to your site. To properly use keywords, you need to take your site elements, articles, images, videos, podcasts and summarize them in SEO-friendly terms. You should also consider having your keywords in your site URL, header tags, meta descriptions, and alt attributes. 3. Write Quality Content Constantly Quality content has a huge influence on SEO. Search engine priories website with quality content over a beautiful content over a beautiful website without enough content for users. So you should focus on high-quality, relevant content. 4. Optimize Your Image Beautiful and colorful images make the website looks attractive. Images are also a way to showcase your product and the type of service you render. But when using images, you should take your time to optimize them. One way to optimize your image is to shrink them down to a manageable size. Your web images should be kept under a megabyte in size. Using a maximum size of 1920 by 1080px resolution and using Jpeg or Webp format will help your page load more quickly. Search engines do not like slow-loading websites. 5. Speed up your website. 53% of the mobile audience leaves a site if it takes more than 3 seconds to load, this is according to Google market research. A slow-loading website increases your audience bounce rate. There are free tools to analyze your website speed, tools such as Google page Insight, Google Testing Site, Pindon e.t.c. 6. Write A Unique and descriptive meta description for your web pages. A meta description is an important factor for SEO. The meta description is the first section users see when Google serves up your web page on search results. I hope you find this piece helpful in ranking your website on the search engine result pages and hopefully increasing your website traffic. SEO is a lot of work, Paradox Studios. can take the workload off your so you focus on the key aspect of your business while our dedicated team of SEO experts handles your website SEO. Schedule a free SEO audit
