The importance of SEO to the success of any online business cannot be over-emphasized.
Here are the key things you will take away from the post.
● What is SEO
● Importance of SEO
● SEO tips to help you rank high on search engine result page

Let’s dive in

What is SEO

SEO stands for Search Engine Optimization. It is a set of rules for ensuring that your website achieves a higher ranking on search engine organic results.

It’s the process to follow in order to increase the visibility of your website on the search engine result page (SERP) and get more traffic to your website.

To achieve high search engine ranking, two things have to be put into consideration

1. Understanding what your audience is searching for so that you can create high-quality content to satisfy their search intent.

2. Create a website that search engines can find, crawl, index, and understand its content.

Why is SEO important

The search engine serves millions of users per day who are looking for answers to their questions or solutions to their problems. If you are an online business(website, blog, eCommerce) SEO can help you get a ton of free traffic from search engines.

SEO is important because.
1. More than 70% of search engine users are more likely to click on one of the top 5 suggestions on the search engine result page (SERP). To take advantage of this positioning, and gain visits to your website or online store, your website needs to appear on the top positioned result.

2. SEO helps improve users’ experience and usability of your website.

3. SEO helps you stay ahead of your competition: Imagine two businesses offering the same services, the search engine optimized website is more likely to have more customers and make more sales because of its positions on SERP.

4. SEO increases your web page authority.
Authority means that your webpage is trustworthy with high quality, relevant, and has something to offer.
Site authority scores range from 1 – 100, a high score indicates a high site authority.

6 SEO Tips to increase your website ranking

Have a sitemap
A sitemap is a file that provides the search engine with the information it needs to crawl and index your site pages, videos, and audio files.
Google and Bing both have a useful sitemap generator.

2. Pick Relevant keywords
Keywords are words that your target audiences are searching for, they are the main words that will lead people to your site.
To properly use keywords, you need to take your site elements, articles, images, videos, podcasts and summarize them in SEO-friendly terms.
You should also consider having your keywords in your site URL, header tags, meta descriptions, and alt attributes.

3. Write Quality Content Constantly
Quality content has a huge influence on SEO. Search engine priories website with quality content over a beautiful content over a beautiful website without enough content for users.
So you should focus on high-quality, relevant content.

4. Optimize Your Image
Beautiful and colorful images make the website looks attractive. Images are also a way to showcase your product and the type of service you render.
But when using images, you should take your time to optimize them.
One way to optimize your image is to shrink them down to a manageable size. Your web images should be kept under a megabyte in size.
Using a maximum size of 1920 by 1080px resolution and using Jpeg or Webp format will help your page load more quickly. Search engines do not like slow-loading websites.

5. Speed up your website.
53% of the mobile audience leaves a site if it takes more than 3 seconds to load, this is according to Google market research. A slow-loading website increases your audience bounce rate. There are free tools to analyze your website speed, tools such as Google page Insight, Google Testing Site, Pindon e.t.c.
6. Write A Unique and descriptive meta description for your web pages.
A meta description is an important factor for SEO. The meta description is the first section users see when Google serves up your web page on search results.

I hope you find this piece helpful in ranking your website on the search engine result pages and hopefully increasing your website traffic.

SEO is a lot of work, Paradox Studios. can take the workload off your so you focus on the key aspect of your business while our dedicated team of SEO experts handles your website SEO.

Schedule a free SEO audit