Social Media Project Application

Purpose
This is your opportunity to tell us why you need social media management and what your social media strategy should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.
Business Snapshot
What is the name of your company/business?
What does your company/business do? What are the products and services you offer?
Who are the decision makers for this project?
What monthly budget have you allocated for this project? Be honest and we will tell you what we can and can't do. (Price ranges are quoted in USD)

What Are We Doing?
Give us your main reasons for needing social media management.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. i.e. Goals that are Specific, Measurable, Achievable, Relevant and Time-bound.

With this in mind, what are the top 5 business needs of your social media strategy?

e.g. 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months.
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5
Is there anything about your current social media management that serves the business well and if so, why?

Who Are We Doing This For?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your social media profiles?
e.g. research product information, get contact details, ask questions about services or pricing information etc.

Design Concept
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have social media profiles? If so, list them here so we can make sure yours is better 🙂
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are there any other social media profiles in particular that you like? Why?