The Ultimate Guide to Inbound Marketing in Trinidad & Tobago
We live in a world where there is a wealth of information available and the pace of information creation is accelerating. Today, buyers have all the power. There’s been a massive shift in the relationship between businesses and buyers. Now, the buyer is more empowered and has more information about your product, industry, and competition. Interesting Inbound Stats. According to HubSpot, one of the world’s best developers and marketers of software products for inbound marketing and sales. 94% of consumers have discontinued communications with a company because of irrelevant promotions or messages. 74% of people are likely to switch brands if they find the purchasing process too difficult. 51% of customers will never do business with that company again after one negative experience. Those numbers are telling. On the flip side, HubSpot also states that: 93% of consumers said they are more likely to be repeat customers at companies with remarkable service. 77% of consumers shared positive experiences with their friends or on social media and review sites in the last year. So clearly, there’s a better way to do business than one-way communication with your potential and current customers. It’s called INBOUND MARKETING. What is Inbound Marketing? “Inbound is a business philosophy based around helping people. The inbound approach means doing business in a human way and creating meaningful 1:1 relationships with strangers, prospects, or customers. Inbound means meeting people on their own terms and interacting with them using the sites, platforms, and networks they value most.” – HubSpot Team Inbound is a better way to market, a better way to sell, and a better way to help your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term. Inbound is about sharing your knowledge with the world. This, in turn, helps you build awareness and trust with your target audience. Boiled down, it’s literally knowledge monetization that focuses on empowering your prospects and customers rather than forcing them to engage with you with interruptive experiences. You need to align with the way your buyers think, research, and purchase. It’s about being a business that’s helpful during each experience a person has with you. It’s about meeting your consumers where they are. It makes it easier for customers who are actively looking for goods or services on the Internet, to find what a company offers. The aim of a successful inbound marketing campaign is to increase reach and drive quality traffic, engagement and conversions through online platforms such as blogs, social media and search engines. Not yet convinced of the power of Inbound Marketing? Take a look at some of the benefits outlined below. Here’s Brian Halligan, CEO and co-founder of HubSpot on what inbound means to him… Increased Trust People use the Internet to search for information. When you just play along and provide exactly the kind of information that they’re searching for, you’re just blending in and not coming across as salesy. Inbound marketing is all about giving potential customers the information they are looking for, even if they don’t know it in a creative and engaging way. By using inbound marketing to present your brand as a useful and reliable resource, the hope is they’ll come to you when the time to purchase is right. Inbound Marketing Costs Less Than Outbound Marketing Inbound marketing can save companies money because they depend less on interruptive outbound marketing techniques such as cold-calling, TV and radio advertisements to procure leads. A 2011 HubSpot study found that leads obtained from inbound marketing efforts cost 62% less and generates 3X as many leads as traditional marketing. Since inbound marketing is cheaper to execute, smaller businesses can compete for leads on the Internet on a level playing field with bigger companies. Generates Quality Traffic & Leads Inbound marketing can help you generate high quality leads online. Content targeted at your key audience will drive quality traffic and leads to your website. It’s all about producing content that your audience finds valuable. By collecting data from your readers and prospects, inbound helps you make better-informed decisions and more wisely spend your time on the right activities. When you write quality evergreen content, you can execute an inbound marketing campaign that can stay relevant and pay dividends for months and even years to come. Inbound marketing is powerful and creating content is an effective way to bring awareness to your brand and convince people to buy. Because inbound marketing is a sound strategy that is worth investing in, you should consider tackling it at your company to make your marketing dollars go further and to grow your customer base. As a HubSpot Agency Partner in Trinidad & Tobago, we are excited to help you discover how Inbound Marketing can work for your business. To get started simply schedule a FREE Digital Marketing Review & Consultation via the button below. We look forward to hearing from you.
Looking to Start a Career in Digital Marketing: Read This First!
We live in a world that moves to a digital beat. As more companies turn to the Internet to generate sales, the need for experts in digital marketing has increased. Digital Marketing is a field that is constantly changing, and Digital Marketers need to move with the changes. Be prepared for a career that will keep you on your toes! It’s a competitive industry, but with these insights, you can take the necessary steps to stay ahead. Certified Courses and Training With the right digital marketing course, you stand a real chance of gaining an edge over the competition. Try picking up certified digital marketing training and courses, through which you will be able to access several resources that would go a long way in helping you add to your knowledge and expand your skillset. The experts at Paradox Studios TT are one of the best digital marketing team in the Caribbean, that can provide you with the best digital marketing training to help you grow. They work exclusively with the experts at DigitalMarketer. DigitalMarketer offers an incredibly comprehensive digital marketing toolkit that has over 30 marketing tools to get you started. Know the Latest Trends Things move fast in the digital world and you need to be up to speed with the changes. To start a career in Digital Marketing, you need to keep up with the latest trends. It doesn’t take long for a marketing strategy to become outdated, making it even more important for digital marketers to stay abreast of changes and know exactly how they’ll affect your business and clients. If you fall behind, someone else will be waiting to take your place. Make sure you brush up on what the changes mean and how you can use them to your advantage. Data Analysis / Analytics One of the biggest advantages of doing business in the digital era is having the ability to track and analyse results with the help of digital analytics. As Digital marketers you need numbers to understand what campaigns are working and what’s not. With a proven body of data by your side, making your next decision will be significantly easier. Without analytics, you’re simply guessing and hoping that things will go well. Get started on planning your move into the digital marketing arena it is one of the most exciting, challenging and fast-paced industries you’ll work in. Feel Digital Marketing training is right for you? Reach out to us for a bundle price.
If Your Business Isn’t Retargeting, You’re Making a Mistake!
Converting a prospect into a loyal customer is at the heart of every business strategy. Traditional marketing tactics won’t work if you want your business to succeed in a digital environment. On average, your customer is spending 6 hours and 42 minutes online each day. Through the process of retargeting, you’ll be able to effectively reach those persons who’ve shown an interest in your online forums and then turn them into customers. Retargeting is a form of digital advertising that keeps your brand in front of potential customers even after they’ve left your website. It reminds them of products and pages they’ve viewed and encourages them along the purchase funnel. Here are four reasons why you need to begin retargeting TODAY! 1. Boost Your Brand’s Online Presence With 3 out of 4 customers noticing retargeting ads during their online experience, your brand will stand out to them as they peruse their favourite websites. Retargeting allows your brand to be omni present. It uses multi-channel advertising to make sure that your brand is effectively utilizing multiple platforms. With retargeting, your customers could see your ad while doing their social media checks or watching a video from their favourite YouTube blogger. With a minimum of 7 touchpoints needed for a sale, retargeting is crucial to keep your brand at your customer’s fingertips. 2. Increase Conversions on your Website Retargeting also known as remarketing, helps you to bring back visitors to your website. It allows you to create customized messages that will appeal to your customer at every stage of the buyer’s journey. The number of times a customer sees your product online, matters! The more they return to your website, the more likely they are to purchase as your product becomes more familiar to them. Retargeting can increase your conversion rate by 150%. 3. Upsell to Repeat Buyers The ability to create custom audience lists of customers who visit your physical/online store and website to make purchases, means that you’ll be able to target them directly in future campaigns. These customers bought your products and now have more trust in your brand. At this stage, you can target them with ads that showcase higher-priced products. The ability to upsell is a key benefit of retargeting, as your business builds a community/tribe of loyal customers who are willing to spend more money on your products, thus increasing your profitability. 4. You Can Stop Losing Prospects to Your Competitors As your potential customers navigate the web, they are doing research to find a solution to the problem they’re having. With the abundance of choices readily available to them, it’s likely that they’re aware of your competitors’ products and services as well. If you’re not retargeting the customers who visit your website, there’s a good chance you’ll lose them to the competition. However, if you do run retargeting campaigns, you can even target persons who are similar to your website visitors encourage them to choose your product as the answer to their dilemma! So what are you waiting for? Get started with retargeting today.
